Find out which parts of your marketing are working. Short interactive lessons on the metrics that matter, attribution in plain English and reports people read.
Outcomes
Curriculum
An indicative outline of the modules and what each covers. Work through them in order, at your own pace.
Portfolio
A certificate proves you finished. The work you build along the way is what gets you hired.
A one-page report across several channels for a practice business: what worked, what did not and what to do next.
A short, evidence-backed case for where next quarter's budget should move, built from realistic campaign data.
Fit
When not to buy this course
If you have never run a campaign of any kind, take Digital Marketing first: analytics makes far more sense once you have something to measure. And if your question is about tracking setup, Google Analytics & Tag Manager is the more direct course.
Good to know
No. If you can work out a percentage, you have the maths covered. The hard part is asking the right questions, and that is what the course teaches.
Mostly a spreadsheet plus the free reporting inside the big platforms. Google Analytics, Meta Ads Manager and Google Ads are all free to use, and no paid analytics tools are required.
That course teaches the tracking tools themselves: events, tags and setup. This one teaches what to do with the numbers once you have them. They pair well, in either order.
The attempt to work out which marketing touchpoint deserves credit for a sale. The course explains the common models in plain English, including where every one of them falls short.
Every course has a 7-day money-back guarantee. Try it, and if it does not fit, we refund you.
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