Know what visitors do on your site and prove which marketing brought them. Short interactive lessons that put you inside GA4 and Tag Manager from the start.
Outcomes
Curriculum
An indicative outline of the modules and what each covers. Work through them in order, at your own pace.
Portfolio
A certificate proves you finished. The work you build along the way is what gets you hired.
GA4 and Tag Manager configured for a practice site: events, conversions and tags, tested and documented.
A one-page plan that maps business goals to the events and reports that prove them.
Fit
When not to buy this course
If your question is which marketing channel deserves more budget, Marketing Analytics is the better fit: this course is about setting up the tracking itself. Do this one when you need the plumbing, that one when you need the answers.
Good to know
Yes, both are free from Google, and the free versions do everything the course needs and everything most businesses need.
No. Tag Manager exists precisely so you can manage tracking without writing code. You will see what a tracking snippet looks like, but you never have to write one.
Quite different, yes. GA4 is built around events rather than sessions, and the interface changed with it. The course assumes no prior version, so lapsed and brand-new learners start in the same place.
Yes. The course provides a practice site, and Google offers a demo GA4 account, so you can learn everything before touching anything live.
Every course has a 7-day money-back guarantee. Try it, and if it does not fit, we refund you.
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Every course side by side, with prices and career pathways, so you can decide in your own time.
