Show up when people are already searching for what you sell. Short interactive lessons that have you building real search campaigns, not watching someone else do it.
Outcomes
Curriculum
An indicative outline of the modules and what each covers. Work through them in order, at your own pace.
Portfolio
A certificate proves you finished. The work you build along the way is what gets you hired.
A complete campaign for a real or practice business: keyword plan, ad groups, ads and budget, structured and ready to launch.
A plain-English review of a campaign report: what to keep, what to pause and where the budget should go next.
Fit
When not to buy this course
If your customers find you by browsing rather than searching, Meta Ads may fit better: search ads work best when people already know what they want. And if you are brand new to marketing, start with the Certificate in Digital Marketing.
Good to know
No. Google Ads is free to use and you only pay for ad spend. Every project can be built and reviewed without setting a campaign live.
The course focuses on search campaigns, because that is where most businesses should start. Once you can run search well, the other campaign types are much easier to pick up.
Interfaces change often, so we teach the principles plus the current interface. The way the auction, keywords and Quality Score work changes far more slowly than the menus do.
Every OBA certificate can be verified online by an employer. The campaign work you build along the way is the other half of the proof.
Every course has a 7-day money-back guarantee. Try it, and if it does not fit, we refund you.
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